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Elif Merve Topal

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Aug 22, 2021

Notes to the Product Managers: Prioritize the Backlog!

In this dynamic and rapidly changing world where needs are unlimited, resources are limited, stakeholders are tough and deadlines are almost tomorrow, starting work without prioritising will cause crushing under heavy workload. However, one of the most important goals of the product manager is to design / develop the most…

Product Management

5 min read

Notes to the Product Managers: Prioritize the Backlog!
Notes to the Product Managers: Prioritize the Backlog!

Jul 25, 2021

Design Thinking 101

Design Thinking requires looking for dimensions that cannot be seen at first glance, pursuing alternative strategies and calculating all assumptions. One shouldn't expect ready-made recipes from the design thinking method. It’s a way of thinking and working. Using this system, an innovative way of thinking can be designed on almost…

Marketing

4 min read

Design Thinking 101
Design Thinking 101

Sep 28, 2020

Let’s talk about Product Management

Providing product development teams with a planned vision and clear direction for the creation or development of a product. As one of the coolest, most difficult and misunderstood roles that can be undertaken in a tech company, Product Management means; doing everything- except writing code - to…

Product Management

4 min read

Let’s talk about Product Management
Let’s talk about Product Management

Sep 6, 2020

Map the Customer Journey!

With the age of digital technology, customers are like a technologically equipped hunter who is aware of almost all online tools, knows and finds what they want. On the other hand, companies focus on constantly improving their big data and analytical capabilities. Brands spend most of their time working on…

Customer Journey

4 min read

Map the Customer Journey!
Map the Customer Journey!

Jun 19, 2020

Countdown for WWDC 2020: 3 days left for the big day!

IOS14, watchOS 7, iPadOS 14, MacOS updates and more — The 31st edition of WWDC20 will be an opportunity for millions of creative and innovative developers around the world to foresee the future of iOS, iPadOS, macOS, tvOS and watchOS and learn from Apple engineers working to develop application experiences that enrich the lives of Apple customers around the world…

WWDC

7 min read

Countdown for WWDC 2020: 3 days left for the big day!
Countdown for WWDC 2020: 3 days left for the big day!

Jun 9, 2020

Shaping the Future of Media

Who will win? — We can show the new media as the most fundamental invention or the most important event of the last century that enables the concept of speed to become the basic element of competition. If we are to express it more concretely and clearly; emerging with developing computer, internet and mobile…

Media

4 min read

Shaping the Future of Media
Shaping the Future of Media

Dec 15, 2019

Still haven’t done ASO for your app? Let’s get you here!

With more than 6 million mobile apps in major app stores, getting your app discovered without using any technique is one of the biggest challenges the mobile app publisher faces. If you’re in the mobile app area, it’s important to understand the various methods used to market your app because…

App Store Optimization

6 min read

Still haven’t done ASO for your app? Let’s get you here!
Still haven’t done ASO for your app? Let’s get you here!

Dec 1, 2019

Miniature Operating Systems for Life: “Super Apps”

Would you like an application that allows you to communicate, shop online, order cars, read books, play games, take out food, and pay for everything? In fact, these super apps already exist! WeChat, Alipay, GoJek and Grab (maintain its own “app store” that hosts mini apps); with almost more than…

China

4 min read

Miniature Operating Systems for Life: “Super Apps”
Miniature Operating Systems for Life: “Super Apps”

Sep 14, 2019

A new vision for television: Apple TV+

Comedies, Dramas, Thrillers, Documentaries and more — Details of the long-awaited Apple TV + service was announced at the Apple Special Event. The service will be active in more than 100 countries at the same time, with new shows being added each month. It will be launched on November 1st and starts at $4.99 …

Apple

4 min read

A new vision for television: Apple TV+
A new vision for television: Apple TV+

Jul 28, 2019

Data is More Valuable Than Oil: “The Great Hack”

Manipulation, Violation, Misuse and More — Social media is the largest of our family, where we share almost every moment and do not hide even the smallest information about our lives. It knows much more about you than your mother, father or your closest friends. Not only does it know about you, it’s also constantly trying…

The Great Hack

4 min read

Data is More Valuable Than Oil… “The Great Hack”
Data is More Valuable Than Oil… “The Great Hack”
Elif Merve Topal

Elif Merve Topal

Product Management | Mobile Apps | Digital Marketing https://elifmerve.com/

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