In this dynamic and rapidly changing world where needs are unlimited, resources are limited, stakeholders are tough and deadlines are almost tomorrow, starting work without prioritising will cause crushing under heavy workload.

However, one of the most important goals of the product manager is to design / develop the most…


Design Thinking requires looking for dimensions that cannot be seen at first glance, pursuing alternative strategies and calculating all assumptions. One shouldn't expect ready-made recipes from the design thinking method. It’s a way of thinking and working. Using this system, an innovative way of thinking can be designed on almost…


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Providing product development teams with a planned vision and clear direction for the creation or development of a product.

As one of the coolest, most difficult and misunderstood roles that can be undertaken in a tech company, Product Management means; doing everything- except writing code - to turn an idea-level…


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With the age of digital technology, customers are like a technologically equipped hunter who is aware of almost all online tools, knows and finds what they want. On the other hand, companies focus on constantly improving their big data and analytical capabilities. Brands spend most of their time working on…


IOS14, watchOS 7, iPadOS 14, MacOS updates and more

The 31st edition of WWDC20 will be an opportunity for millions of creative and innovative developers around the world to foresee the future of iOS, iPadOS, macOS, tvOS and watchOS and learn from Apple engineers working to develop application experiences that enrich the lives of Apple customers around the world…


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We can show the new media as the most fundamental invention or the most important event of the last century that enables the concept of speed to become the basic element of competition. If we are to express it more concretely and clearly; emerging with developing computer, internet and mobile…


With more than 6 million mobile apps in major app stores, getting your app discovered without using any technique is one of the biggest challenges the mobile app publisher faces. If you’re in the mobile app area, it’s important to understand the various methods used to market your app because…


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Would you like an application that allows you to communicate, shop online, order cars, read books, play games, take out food, and pay for everything? In fact, these super apps already exist!

WeChat, Alipay, GoJek and Grab (maintain its own “app store” that hosts mini apps); with almost more than…


Comedies, Dramas, Thrillers, Documentaries and more

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Details of the long-awaited Apple TV + service was announced at the Apple Special Event. The service will be active in more than 100 countries at the same time, with new shows being added each month. It will be launched on November 1st and starts at $4.99 …


Manipulation, Violation, Misuse and More

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Social media is the largest of our family, where we share almost every moment and do not hide even the smallest information about our lives. It knows much more about you than your mother, father or your closest friends. Not only does it know about you, it’s also constantly trying…

Elif Merve Topal

Product Management | Mobile Apps | Digital Marketing https://elifmerve.com/

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