PinnedElisa CrutchfieldinZefrZefr Named to TikTok Marketing Partner ProgramZefr, global market leader in brand suitability in walled gardens, deepens integration with TikTokFeb 23, 2023Feb 23, 2023
Elisa CrutchfieldinZefrUnderstanding the GARM Brand Suitability DefinitionsBrand Suitability, by its nature, differs for each brand. It became a common umbrella term for a myriad of content types that certain…May 28, 2021May 28, 2021
Elisa CrutchfieldinZefrUnderstanding the GARM Brand Safety FloorThe Global Alliance of Responsible Media Brand Safety Floor provides platforms, agencies, and marketers the structure with which to…May 25, 2021May 25, 2021
Elisa CrutchfieldinZefrBrand Safety & Suitability: New Rules, New RegulationEarlier this year, industry leaders from platforms, brands, agencies and tech companies got together to talk about the future of the ad…May 6, 2021May 6, 2021
Elisa CrutchfieldinZefrBrand Suitability in Video: Keys to SuccessWhen ideating your brand suitability strategy, apply key learnings to drive value.Apr 15, 2021Apr 15, 2021
Elisa CrutchfieldinZefrUnderstanding GARM: Who are the Brands, Platforms and Agencies?GARM is comprised of an advertiser centric community of global brands, media agencies, media owners and platforms.Apr 13, 2021Apr 13, 2021
Elisa CrutchfieldinZefrUnderstanding GARMThe Global Alliance for Responsible Media: Meaning, Goals & PrinciplesApr 5, 2021Apr 5, 2021
Elisa CrutchfieldinZefrZefr is Selected as Brand Safety Reporting Partner by YouTube, Announces Development of…The leader in Contextual Data and Brand Suitability will expand its partnership with YouTubeOct 21, 2020Oct 21, 2020
Elisa CrutchfieldinZefrContext 3.0: How Zefr’s Contextual Data Effectively Shifted a Brand’s TV Budget to YouTubeWithout Sacrificing Brand SuitabilityAug 12, 2020Aug 12, 2020
Elisa CrutchfieldinZefrAdapting with the Times: How a Financial Services Brand Leveraged Zefr’s Contextual Data to Find…May 20, 2020May 20, 2020
