I believe that people are less “fake” than they are simply “projecting”. This can overlap, especially in the case of photo-based social media, but people often post what they want others to see, regardless of the applied filter. They are filtering for a particular audience, but if they are being “fake” in this sense, they are simply lying about who they really are. My issue with this has always been that if we can say that everyone is being “fake”, and always projecting in some form, how can we then articulate a difference between “fakeness” and “the real self”? Do we look at the real self in different situations, or, as you ask, does it exist, and where? Are you your own self in the privacy in your own home, or does that have a filter as well? Or, do we simply need a new baseline for being oursleves?