I’m going to write a book.

Why you should buy banner ads instead of branded content — a ‘personal’ take on the opposite of what I really believe. Branded content can provide so much value, so much context, and it’s a way of giving back to your customers in a meaningful…

It’s funny how sometimes the lessons you take from an experience aren’t at all what you were expecting to learn. I’m an idea generator, but don’t normally get far beyond the “oooh, what if we ___” part of things. Thursday we were challenged to come together and find a way that we…