Posted on 14:25h in Insights, Social Media by Elissa Liu

How do you take a truly analytical approach to social media? It’s something many brands and agencies have thought about and struggled with since brands started using Facebook, LinkedIn and the other many platforms used to connect with customers and prospects online.

Initially, no one knew how to measure social media’s effectiveness, and it was often what we refer to as ‘vanity metrics’ like followers, impressions and reach that were monitored. …

Elissa Liu

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store