Posted on 14:25h in Insights, Social Media by Elissa Liu
How do you take a truly analytical approach to social media? It’s something many brands and agencies have thought about and struggled with since brands started using Facebook, LinkedIn and the other many platforms used to connect with customers and prospects online.
Initially, no one knew how to measure social media’s effectiveness, and it was often what we refer to as ‘vanity metrics’ like followers, impressions and reach that were monitored. …
Posted at 16:44h in Articles by Elissa Liu
Can leaders and executives naturally achieve much higher engagement rates on LinkedIn than the brands and companies they work for? We’ve seen third-party reports and articles on this subject over the last year or so, but we set out to prove it ourselves with data. We also wanted to better understand the variety of factors driving higher engagement rates for top performing leaders on LinkedIn.
The Research
We looked at more than one thousand profiles on LinkedIn, focusing on executives, leaders and brands, and created 3 tiers (low, medium and high) based on the…
