Google Results at 50% HTTPS

In July of 2015, a reputable Google weather reporter reveals — after tracking 10,000 hand selected keywords across bins of search volume — that 30% of first page results were those of HTTPS. About nine months later that number increases to 50%.

A steady statistical increase over nine months reveals the following: October of 2016, the percent went up to 40%; and three months later, in January 2017, the percentage went up to 43% before hitting 50% in April. This increase was due to the rise in HTTP secured websites, but many may suggest that a HTTPS algorithm change is the cause of this steady increase, but research reveals otherwise. Such conclusion is valid through an answer issued by Gary Illyes, webmaster trend analyzer and the guy responsible for writing the HTTPS ranking boost signal, when asked, if a major algorithm change was due for such Google HTTPS first page results increase. His answer was, “no”.

Other valuable sources, a reputable SEO tool creator, also has revealed similar HTTP resulting numbers, right around the 50% mark. By numbers being in close proximity amongst the two reputable sources and which both sources use two independent tracking system of each other, suggests that there is a realistic increase claim worth adopting. And, based on the steady increase across the past nine months, the number of HTTPS page results can reach 65% by December 2017.

An increase algorithm for HTTPS search result benefits are not out of the question for the future. Gary Illyes may not have any current plans for such update, but he is not totally destroying the idea. Maybe it is not the most intelligent idea to pursue at this time, as there are still many major websites that have not adopted the HTTPS protocol who uses a different computer protocol, which does have adequate security, but according to their research, such protocol is more accustomed to their website approach.

Below are some of the big name websites that have not yet made the switch to HTTPS, according to a reputable Google weather reporter:

* www. allrecipes.com
* www. target.com 
* www. foodnetwork.com 
* www. ebay.com
* www. bestbuy.com
* www. mayoclinic.org
* www. homedepot.com
* www. indeed.com
* www. shop.nordstrom.com

Making an algorithm benefit change geared towards HTTPS could affect a company’s Google ranking success. Google must proceed carefully with any algorithm changes as a wrong move could be disastrous. However, a secure website using HTTPS is the direction that Google is headed in.

In addition to a HTTPS algorithm benefits boost, there are more rewards associated and with more rewards comes more penalties. The adoption of HTTPS is a great move of security, but the current algorithm in place works just fine with it. A major update could lead to a sheer mess in the SEO community. The current algorithm has convinced many websites to make the switch which has lead to a nice, steady and acceptable rate of HTTPS security increase.

However, Chrome is famous for warning visitors about non-secure web pages. The more warnings, the more pressure for websites to switch to a more secure protocol as HTTPS. It will be interesting to see how long Google will keep its current algorithm in place and how far it can take them once that HTTPS percentage rises to 65% and even higher over the years to come.

HTTPS is definitely the proper protocol to adopt for the security factor of website page requests. Google does favor HTTPS website as they are considered the most secure when it comes to a website handling visitor’s sensitive information. A HTTP algorithm update could be due in the up and coming years, but will it be necessary.