How to promote a blog on WordPress: 14 effective tips
Doing your own blog — not an easy task, which requires not only creative thinking, but also of self-discipline, responsibility and ability to analyze.
Many start a blog for myself, but then feel the desire to make your blog popular and visited. Someone important to get feedback from readers, while others want to make a more recognizable personality in cyberspace; Finally, a significant portion of users want to monetize your blog, that is very useful with the enjoyable: make a blog one of the ways to make money (and often basic).
In this article I will tell you how to make your blog interesting and convenient for readers.It’s about a blog on WordPress, but most of the advice is suitable for blogs and on other platforms.
1. Create an interesting and original material
The success (or failure) of any blog lies in the material, which fills its author. If you want your blog to become popular, you have to regularly create interesting and quality articles with useful content for your readers. In other words, it is necessary to focus not only on what is interesting to you, but that might be interesting to your target audience, the people you want to attract to your website.
As a rule, the Board is primarily concerned with the texts as they affect the search results, but you can choose any other way of expression — for example, the art of photography (especially popular with travelers), graphics or painting. Qualitative author’s content is always very valuable to the network, so it is so in demand among users.
2. Regularly add new entries
Another key to success — the regularity and planning. The emergence of new records will encourage to come to you as ordinary users and crawlers. New material — a measure of the relevance of the information, “liveliness” of your blog. Be sure to set yourself the number of records that you will create a week or a month. For starters, you can choose a certain minimum rate, for example, one article per week. In the future, try to increase the number of articles to two or three a week (or more, if you have that option). In this case, I recommend no matter what stick to the plan even if for the date you have written two articles, it is better not put them at once, and share them with readers in a certain, chosen period of time. If you are afraid to miss time, when to add a new article, use the deferred posting.
Suitable plug: the Auto Scheduler the Post, the Auto of Future a Date, the Publish to the Schedule.
3. Create easy navigation
In order to interest the user, it is important not only that he visited the site, but also to be carried away by the theme of your blog. Therefore, I recommend using the articles relink, ie in a single article to link to one or more other articles that are appropriate topics (or keywords). You can do this either manually or using WordPress plugins. Pay attention to the so-called “bread crumbs” — this kind of navigation will enhance visitor loyalty and improve your position in the search results. Finally, do not forget the labels — be sure to assign them to your recordings, to the readers it easier to find material on the topic of interest to them; and labels are used for the selection of articles of similar subjects.
Suitable plug: the WordPress updates Related Posts, the Navigation Breadcrumb XT, the Smart Links Seo, by Yet another related the post plugin, the Simple Tags.
4. Respond to comments
You are the creator of the blog are likely to want to get some feedback on the material that you post. In the same way your readers will want to see their comments and opinions given some attention. Responding to comments and involving your users in a conversation, you can create a certain emotional connection, which has a positive effect on traffic and popularity of your blog. Of course, if you behave properly, you make yourself a good image. But do not forget that someone of your content may not like it — I recommend to these comments also respond (if they are within the limits of decency). In fact, any emotions cause certain emotional introduction to you or your blog — and this fact is often used in advertising campaigns — but all too often to shock the audience, I still do not recommend it.
5. Add a section about yourself and feedback
This only applies to personalized blogs that somehow the figure of the author. As mentioned above, in the first place, it will make you a little closer to readers and provide emotional involvement; secondly, the messages from your readers can contain a lot of useful information, they can inspire you to new records, to give an opportunity to improve your blog and just get to know interesting people. As contact information, you can use your email address (or a link to a page on a social network), but the most convenient way is to use one of the WordPress plugins. By the way, a good idea is to provide a record with answers to readers’ questions about you and your life — such feedback bring you closer to your readers and will wish to go more often to your blog.
Suitable plugins: Contact Form 7, Fast Secure Contact Form, FormCraft — Form Builder.
6. Hold contests
Even if you are driving a totally non-commercial blog, from time to time it is worth to hold competitions to attract your attention to our regular and new users. Try to choose any creative task, which will be interesting to the widest group of users, but it is related to the theme of your blog. In this case, you can also hold a vote to decide the winner, to engage in part even more visitors.
Suitable plugins: WP-PostRatings, by Yet for Another Stars Rating.
7. Interact with social networks
It’s no secret that the vast majority of Internet users spend their time in a variety of social networks. Why do not you tell us about your blog out there? In this case, you can use as a resource — that is to link to your own articles for your blog to Facebook, Vkontakte or anywhere else — and use the help of its readers, who will do a census on their pages on social networks. Therefore, your primary task — to make sure that you have a blog, there are required for census button and set the automatic posting of material on your page in the social networks as soon as new content appears in the blog.
Suitable plugins: Jetpack, Social Share Buttons, Easy VKontakte Connect, UpToLike Share Buttons, and other more specialized plug-ins (e.g., WP Facebook Connect).
8. Add your resource directory of blogs
Naturally, as soon as a record in your blog should not directories, but once you have filled it with interesting materials, be sure to add it to Yandeks.Poisk blog, Dmoz.org, Blogdir, Blogolist and other resources. This will help attract to your site additional users.
9. Collaborate with other bloggers
One of the easiest ways to make your blog popular — is to use advertising. In this case, we can talk about its free option — for example, collaboration with other authors on the subject of similar blogs. Typically, such a partnership can significantly expand the audience of both resources, which is why it is so profitable. You can create some joint projects, share interesting tips, or just provide links to other websites and articles to each other.
10. Make a newsletter for its readers
At the beginning of blogging, this item will not be relevant for you, but in the future it will help you keep in touch with the visitors of the resource. Send out letters with the most interesting month of materials or tells readers about any interesting news — in general, use the mailing letter as an opportunity to attract visitors to your blog.
Suitable plug: Newsletter, Tribulant Newsletters, the Easy the Automatic Newsletter Lite.
11. Talk about yourself and your blog on other sites
Communicating with potential readers of your blog can be started at third-party resources, themes that are similar to those of what you write. you can participate in discussions or write some posts on forums. Of course, most attention you attract, if you will help to solve issues and problems of users — in this case you can use information from your blog and provide links to interesting and suitable for the topic of the article.
Optimization and Analytics
12. Keep an eye on the technical side of your blog
Blog optimization is extremely important, and it needs to be emphasized. There are many plugins that will help you to reduce the load time of your blog and optimize it for search engines, etc.
13. Analyze statistics
Various counters (e.g., Yandeks.Metrika or Google Analytics) required for installation. You can not tell what is happening to your blog, how many people and how often it is visited, if you do not keep track of your statistics. For example, it will help you understand what records have been most interesting to readers, and when your site is visited by the largest number of people — depending on that, you can adjust the time of the publication of articles and their subject matter.
Suitable plug: the JetPack, the Advanced Blog Metrics, Hitsteps a Visitor Manager.
14. Choose a reliable hosting provider
Availability and the excellent work of your blog as a whole — one of the key points which should be taken very carefully, otherwise you may have a lot of problems. Therefore, when choosing a company that will be responsible for placing your blog on the Internet, pay attention to the following parameters: the ability to set the CMS WordPress, high-performance servers, stable performance, protection from hackers and DDOS-attacks, adequate cost (which fits into your budget), quick support.
The popularization of the blog — it is a long-term task that requires much time and labor.However, if you follow the advice in this article, sooner or later, your blog will start to attract more and more people who eventually become his regular readers. Good luck!
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