Elizabeth MacLaren
Impatient optimist bringing innovation & experimentation to social systems at #thebif. Student of the human experience. Market maker, system thinker, & foodie.
But perhaps we need to be more willing to expand this relatively narrow definition of “human”, and design for all the people involved in the production of the goods and services consumed across the world (see Worker Centered Design).
Why Would You Wash a Rental Car?
Ian Gonsher
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Such a great topic. It occurs to me though that designing for users is too narrow, generally, e.g. rather than designing for all the users in a value chain rather we design for how the value (captured in each transaction) can be ported into other value chains. That would require that we think about how transactions themselves are shifting, e.g. from 1 to 1 to many to many. In this world, you clean the ZipCar because it affects your ability to rent a place on airbnb. Of course, we need to design for this “portability” but that shouldn’t take long — Open ID has made good strides there. Pierre Omidyar originally thought that data scraped from the eBay rating system of users could be fodder for a new credit system.
