Elizabeth ShobertHudson Yards: New Mall But Is Anything Really Different?Full disclosure: I spent the first five years of my career in malls, recording and tracking customer traffic patterns, browsing behaviors…Apr 18, 2019Apr 18, 2019
Elizabeth ShobertCuration At Scale: Is It Possible?This year’s story of unlikely retail bedfellows recently revealed its latest chapter with the announcement that Macy’s had acquired…May 16, 20181May 16, 20181
Elizabeth ShobertWhat New School Retail Can Learn From Old SchoolToday I’m thinking about my next trip. In full disclosure, that’s most days, but today in particular it’s top of mind, because I’m sitting…Apr 11, 2018Apr 11, 2018
Elizabeth ShobertLearning To Be Small Again: Start-Up Thinking (and Acting)Checking in at the three-month mark of 2018, do you feel like you’re in a better or worse place than you were one year ago? We’d venture a…Mar 1, 2018Mar 1, 2018
Elizabeth ShobertScience and Sorcery: Behind Glossier and New BeautyThere’s something about not being a store’s target customer — an outsider — that makes the observation of that very environment and its…Jan 17, 2018Jan 17, 2018
Elizabeth ShobertReverse-Engineering Retail’s ResolutionsWhether or not you’re the type of person who starts the new year with resolutions — chances are at some point you’ve probably made a list…Jan 12, 2018Jan 12, 2018
Elizabeth ShobertFrom Digital to Brick and Mortar: A Conversation With Paco UnderhillYou might say this has been a year of reversals in retail — reversals of fortune, reversals of market strategies — yet none of these have…Dec 14, 2017Dec 14, 2017
Elizabeth ShobertPlaying Nice: The Case For Retail CollaborationI sense a change in the air these days. No, it’s not the changing of seasons, but rather a change in mentality I’m starting to see as I…Nov 15, 2017Nov 15, 2017
Elizabeth ShobertThe Five Questions You Really Need To Be Asking Your CustomersHere’s the thing about surveys. Nobody really likes to take them, and as someone who chased down many a poor shopper in stores to get their…Sep 13, 2017Sep 13, 2017
Elizabeth ShobertHow Retailers Get That Last Mile WrongThe last mile. The final stretch where nothing and everything can go wrong. For retailers, that last mile is an oft under-considered part…Jul 8, 2017Jul 8, 2017
