3 Facebook Ad Strategies That Can Improve Your ROI:

elizabethalex101
Sep 5, 2018 · 4 min read

Did you know that Facebook organic reach decreased by 52% in 2016, and has dropped even more in 2018? For this reason Facebook pages are looking for other ways to promote their brand and build a loyal fanbase. While one of the ways is to Buy Facebook Likes, you can also go for paid ads.

Facebook is used by more than 4 million advertisers. Advertising on Facebook is pretty simple, but itis not easy. You will have to put in some efforts to get a decent return on investment. Here are some simple tips that can help boost your ROI with Facebook advertising.

Cost-Effective and Relevant

An ad campaign on Facebook needs to primarily focus on two aspects; it needs to be cost-effective and it has to be relevant. The first thing you need to ensure is that you stay within the allocated monthly or weekly budget, to avoid useless clicks and excess exposure. Ineffective and inappropriately chosen target audience can often result in an increase in the ad spend. Your Facebook ad needs to be relevant to the people you are targeting. Although targeting a very broader audience is not a bad thing, the audience needs to be relevant. The first step towards any marketing is brand awareness; hence, it does make sense to target a lot of people who do not know about your brand. However, using the demographics, interests and behaviours, you should target users who are mostly likely to be interested in your brand. For instance, if you are launching a makeup brand; while you can target women aged between 12 and 50, a better approach would be to target women in this age group who are interested in makeup and purchase cosmetics on regular basis. The key is to try to build custom audiences or lookalike audiences, addressing the people who would best fit your Facebook content.

High-quality Content

Regardless of the channel you are marketing through, quality is always prioritized over quantity. This means your emphasis needs to be more on the type of content you are sharing, rather than the number of people you are sharing it to. There are several types of content that you can share on Facebook and post through Facebook ads. While the simplest, yet very powerful, form of communication are the text status posts, the most engaging type of content are images and videos.

In fact, posts with images result in 2.3 times more engagement and 43% of the users prefer to watch videos from businesses. You need to spare some time to think and figure out which pieces of content are worth advertising in front of a larger audience. Some of the factors that can improve the quality of your content include:

Action: does your content drive users to take an action? Have you used clear and precise call to action?

Identity: does the content relate to your brand and showcase your products or services effectively? Is the logo displayed? Have you used colours consistent to your brand?

Reward: what value are your providing to the viewers? Are you offering a deal, promotional discount, offer code, whitepaper or industry guide?

Tone: is the tone of your content consistent across the entire Facebook page and business in general?

Updated Ad Content

The ads on Facebook are typically squeezed between the friends and family feed, which means they will be seen often. Hence, you do not want the audience to get bored with repetitive content. Don’t let the content get stale; make sure to re-purpose and update the ad content after every couple of weeks. The entire purpose of the ad is to drive users to a specific purchasing page, or website. Don’t let the old content ruin your Facebook re-marketing and re-targeting efforts. Furthermore, to make sure you are achieving your objectives through the ad, you can create a spreadsheet and document your core metrics. Some of the most important metrics include:

Cost to acquire: if the purpose is to limit the ad spend and budget, you should track and required the cost to acquire, setting weekly or monthly goals.

Click-through rate: if traffic is essential to you, keep track of CTR and see where there is room for improvement.

Impressions: if you are having trouble with visibility, revisit your content and what changes can result in more impressions.

Writer,
Shaikh Muhammad Armughan
Marketing Strategist
Dpointed.com

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