3 Steps to Take Before Getting Started with Facebook Marketing:

Whether you own a brand, business or an enterprise corporation, Facebook has become an unavoidable social media marketing channel. Almost every other company, whether big or small, can be found on Facebook. However, to stand out and be visible among so many brands and businesses, your Facebook marketing strategy has be unique. Hence, before you can start with your marketing, here are three steps that need to be taken to ensure successful marketing.
Step 1:
Identify Marketing Objectives:

Different marketers use Facebook for different objectives; while some are looking to increase their likes, others just want people to know about their brand. Also, to increase page likes, marketers can buy Facebook likes. Here are some common goals for Facebook marketing.
Improving Sales:
To improve the quality of your sales you need to get better with targeting. With a well-planned and well-outlined marketing strategy, you will be able to reach your target audience in a more efficient
manner.
Adding Value:
With Facebook marketing, you can nurture your existing customers, create awareness addressing new users and provide useful resources to potential customers. Provide value through your Facebook page, making it a go-to source of information.
Recruiting efficiently:
Although social recruiting is extremely difficult, it is still becoming increasingly popular. Facebook is one of the excellent platforms that can help you in social recruiting, enabling you to reach the top talent much faster.
Finding Competitors:
Are you worried about your competitors getting ahead of you? Using Facebook’s monitoring tools, you can access and track data for competitor activities. Listen to the social conversations that happen around you, your competitors and the industry. Social listening is a powerful tool that can
help obtain a great deal of useful information.
Business Growth:
Facebook can help you with reducing churn, increasing acquisition and limiting spend, which are a basic aspects of a successful business. Whether you are looking to invest in an ad campaign, target more effectively or promote social selling, having a proper marketing strategy on Facebook will let you achieve your business goals very easily.
Step 2:
Study Facebook Demographics:

For marketing on any social media network, effective targeting is an essential for success. On Facebook, you have nearly 1.15 billion users scrolling through feeds every day, which is why it is crucial to know you need to reach and how. Also, since the network’s audience keeps fluctuating over the years, you have to understand the latest demographics. Based on the latest data, here are
Facebook demographics for 2018.
Age And Gender:
Research shows that women tend to use Facebook more frequently than men. Although, the core age group of users is between 18 and 29, however, you will find about 62% of 65-year and older users. This explains why your brand has a much better reach across various age groups on Facebook than on any other network. Often marketers assume that a majority of youngsters are only using Snapchat and Instagram. On the contrary, Facebook is still the most used network among the age group 18 and 29.
Location And Income:
Facebook’s demographics are spread across all income and locations quite evenly. Statistically, both, rural and urban areas have 81% of their demographics on Facebook, whereas the users from suburban areas make up 77%. As far as the income data is concerned, analysis shows that the highest amount of Facebook users, about 84%, make less than $30,000, whereas about 77% users make more than $75,000.
Step 3:
Prepare a Content Strategy:

Just like every social media network, Facebook has its own style of content, featuring Facebook Stories, images, video posts, statuses, Facebook Live etc. You have endless opportunities to come up with effective strategies to market your brand on Facebook. The key is to share high-quality content that your audience expects from your page. Do not curate content that is entirely promotional, as about 58% of the social media users say that posting too many promotions is the most annoying action from the brands. The content you prepare needs to be compelling, helpful, entertaining and, most importantly, relevant to the audience.
Writer,
Shaikh Muhammad Armughan
Digital Marketing Specialist
DPointed
