Ideas: Hierarchy of needs

I’ve been thinking a lot about needs lately, particularly as they pertain to creating ideas for health. And how in 1943, Abraham Maslow was on to something huge with his theory on the psychology of human motivation and the “hierarchy of needs.” And what piqued my…

Every day I wake up and think, “What can I do to help make people’s lives better?” I’ve found that this is an essential part of my daily routine. Starting each day thinking about and contemplating people’s unmet health needs triggers my imagination, and I become impassioned about creating real-world solutions. Then it becomes my life mission, to fulfill on this. It’s what inspires me and keeps me thinking forward.

Feeling creative
As we think about the creative mind’s daily existence, we have to fuel our imagination, and in today’s world, create ideas that actually touch people in authentic ways — ideas that activate a change in behavior and hopefully create a larger conversation. …

The world of healthcare has changed profoundly. With technology and media companies disrupting every stage of the patient’s health journey, the paradigm of care has finally shifted.

So, what does this mean for the healthcare community? For starters, it means that once patients and physicians get to the treatment part…

Historically, diagnosing a disease was a human’s job — the physician’s. Today, it’s become a hybrid of man plus machine. And while it sounds rather cold and lacking empathy, one has to argue that where the world of diagnosis is going, it’s a matter of necessity. …

Times they are a-changing in healthcare. The system is incented to help prevent illness and maintain health for economic reasons, yet hospitals and pharma don’t make money on prevention. This necessitates a paradigm shift. Enter consumer technology giants who have infrastructures to build on, with the potential to fill many…

Not all devices are created equal. But the devices that stand out are the ones that not only solve a real customer challenge like compliance, but also are customer-centric. They feel the plight of their consumer and create an experience that makes the customer feel understood and heard. When designed…

You know the saying, “Control the things that you can control….” Well, we live in a time where we can truly control what, where, and how we communicate, and even more importantly, as it pertains to your health.

In 2018, this way of communicating will be taken to the next…

If you want to really understand someone’s health circumstance, walk in their shoes through a virtual experience where you can simulate an environment of illness to feel their pain. Virtual reality (VR) continues to advance with the ability to create truly immersive virtual environments (IVE) that can document any kind…