Highlighted by Elizabeth Kountze
From A Toast to Molly and Elena by Tostan
… against over-using the word contagious because it makes things sound automatic, easy. He said that the kind of deep, viral change he studies is automatic, but only at the very end of the process. Until then, it is the opposite of automatic. It is manual, person by person, slow going, rampant failure and setback sprinkled with just enough progress to keep going.