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Relationship dynamics naturally change and evolve over time, but that change is accelerated in times of crisis. For those of us working from home, our relationships with our colleagues look very different than they did a few months ago. We have to be more deliberate with communication, protective of our time, and innovative in our methods. Our customers’ needs have changed too, and we must be thoughtful in how we engage and support them.

This situation is also a catalyst for rapid institutional change. It’s a lot all at once, and that’s not even taking into account all the ways the pandemic has thrown into sharp relief our society’s massive health, racial, and economic inequality. But if we lean into our relationships with people, and think about how our products and services can strengthen them, we can not only make it through this crisis, but emerge with the skills to build a better normal. …

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