Liz GonzalezHow to Improve Your Value Messaging Through an Interactive WorkshopProperly executed, value messaging can make your sales, marketing, and service teams more productive, improve customer interactions and…Apr 2, 2019Apr 2, 2019
Liz GonzalezSelling to the Forgotten Customer: A Product Marketer’s Guide to Best Sales-Enablement StrategiesIn many companies, the sales and marketing departments have a dysfunctional relationship. These teams tend to operate in siloes, each with…Feb 13, 2019Feb 13, 2019