Elizabeth LandryinMarketing in the Age of DigitalWayfair’s “Try-Before-You-Buy” Augmented Reality ExperienceDesigning your home has become easier recently through virtual design tools. Now, home retail store Wayfair has gotten in on the action…Apr 21, 2022Apr 21, 2022
Elizabeth LandryinMarketing in the Age of Digital5 Things to Know When Creating a Digital Marketing StrategyWould it be right to assume a major part of your marketing strategy today is digital? Most definitely.Apr 15, 2022Apr 15, 2022
Elizabeth LandryinMarketing in the Age of DigitalWho Has the Edge in Customer Service: AI or Humans?When you hear the term “AI,” you might still think of futuristic and sci-fi movies like 2001: A Space Odyssey and Ex Machina. But AI…Apr 9, 2022Apr 9, 2022
Elizabeth LandryinMarketing in the Age of Digital7 Tips for Better Email MarketingAmong the many obstacles a company faces in finding cost-efficient ways to market to a wider audience, there’s a hero in the midst. And…Apr 3, 2022Apr 3, 2022
Elizabeth LandryinMarketing in the Age of DigitalThe Marketing Essentials: Crisis Response & CSRWe’re back at it again, revisiting a company I’ve written about twice before in previous blogs — home décor company Lulu and Georgia. In…Mar 27, 2022Mar 27, 2022
Elizabeth LandryinMarketing in the Age of DigitalTikTok’s Role in the Conflict in UkraineRussia’s invasion of Ukraine is not the first social media war. But it is the first one to play out on TikTok. Facebook and Twitter aided…Mar 16, 2022Mar 16, 2022
Elizabeth LandryinMarketing in the Age of DigitalThe Marketing Essentials: Instagram & Social CommerceLet’s revisit a company I wrote about in a previous blog, home décor company Lulu and Georgia. In that blog, I delved into its website…Mar 6, 2022Mar 6, 2022
Elizabeth LandryinMarketing in the Age of DigitalJeans Company Wrangler is the Next Brand to Hop on the NFT TrainThere’s nothing quite like a bombardment of blockchain, cryptocurrency, and metaverse news to leave you thinking, “Um… what’s going on…Feb 25, 2022Feb 25, 2022
Elizabeth LandryinMarketing in the Age of DigitalThe Marketing Essentials: Website UXLet’s be honest––we’re in the world of online business. Without a great UX website, your product or service will suffer, and you may not…Feb 20, 2022Feb 20, 2022
Elizabeth LandryinMarketing in the Age of DigitalPersonality Test for Personal Branding: A Match Made in Marketing HeavenLet’s rewind to my undergraduate years and my obsession with personality quizzes. Rather than studying as I should, I’m instead taking a…Feb 11, 2022Feb 11, 2022