What is web design
By using HTML code to program websites and CSS to standardize its visual language, web design professionals are responsible for building digital experiences to be used by the public. The aim is to deliver a quality experience to the audience and help the business reach its goals.
As such, a web designer is a professional that acquires the necessary skills to perform this job. Those might be specialized in specific web design fields, ranging from website creation to mobile app development. In all cases, the goal is the same: to materialize the project’s vision.
Web design has a few subdivisions that are detailed below.
Web graphic design
This is web design applied to a website’s visuals. It involves everything from the colors and fonts to the general layout of its pages.
The most important task is to translate the brand’s identity to the website’s design. The visitor must be able to relate to that and properly see the page as part of that business’s presence.
Interface design
Web design work also refers to interface design. Not only does it apply to traditional websites but it involves mobile apps, games, computer software, and several other products too. After all, an interface is anything that serves as an intermediary between the user and the system.
The idea is to deliver an interface that is simple, intuitive, and adapted to the target audience’s particularities.
User experience design
The look and feel of a digital interface also require a good user experience. Otherwise, your audience will seek other solutions.
A web design professional is tasked with creating a truly worthwhile experience, which means understanding your user’s needs and delivering on them. Interacting with your business should always be a positive moment for its audience, which means having no barriers and always achieving their goals.
Search engine optimization
Last but not least, web design also involves working with search engine optimization (SEO) to make sure that Google and similar sites properly index your content. This helps your content reach better positions on the search results ranking, thus reaching a wider audience that is looking for your solution.
Even though some aspects of SEO are related to content writing, web design also plays a role in making sure your website’s code is clean and that usability does not hinder your experience. All of those factors are decisive in determining your ranking position.
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