Elke Aronson – Medium

Elke Aronson

So Tell Me Who You Wanna Be

One of my favorite tasks at work is to research influencers.

11 min readFeb 26, 2020

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Elke Aronson
in
Tech Stuff

We’re Not in Vegas: Why Online Reputation Management Is Vital?

When I started to work on a brand reputation startup a few months ago, I must confess I didn’t know the exact extent of the definition of…

9 min readFeb 13, 2020

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We’re Not in Vegas: Why Online Reputation Management Is Vital?

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Elke Aronson

Research Shows: Creating Content Sucks Up ½ of the Total Marketing Budget of Companies

Bombastic statement, hum? If you are asking yourself at this moment: “So are we obligated to read old news? WTF?” then wait. Let me…

7 min readNov 18, 2015

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Research Shows: Creating Content Sucks Up ½ of the Total Marketing Budget of Companies

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Elke Aronson
in
Tech Stuff

Is Facebook a True Threat to YouTube?

YouTube is for online video as Starbucks is for coffee: the most traditional digital video channel, at 10 years old, can be considered the…

4 min readJun 7, 2015

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Is Facebook a True Threat to YouTube?

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Elke Aronson
in
Tech Stuff

USER EXPERIENCE AND MOBILE MONETIZATION: YES, IT’S POSSIBLE.

First of all, let’s not fall into the big misunderstanding that surrounds User Experience: it is not about creating beautiful user…

3 min readApr 21, 2015

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USER EXPERIENCE AND MOBILE MONETIZATION: YES, IT’S POSSIBLE.

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Elke Aronson

Social Branding More Social

A simple checklist to remind us that socialmedia is all about being SOCIAL. Meaning: let’s act like humans, and not like a software programmed to answer, like, share and post things on the web. If you are doing that, chances are no one will even recognize your brand.

4 min readOct 16, 2013

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Social Branding More Social

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Elke Aronson

Instagram and The Video Ad Revolution

Instagram has been causing a video ad revolution in the past few months, first with the launch of its video functionality and now with the official announcement of the launch of paid ads, that yes, will include videos.

4 min readOct 8, 2013

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Instagram and The Video Ad Revolution

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Elke Aronson

Elke Aronson

Storyteller, part of the creative tribe. Deeply in love with social media and all things content. I’m a geek — don’t be deceived by my Brazilian way of being.

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