Creating $3600 from $100 — Scaling UP in Affiliate Marketing 2019

Yesterday’s post was all about how to split-test to optimize your results from your advertising dollars.
Please understand… you can certainly replace “advertising dollars” with “advertising efforts.”
In order to get started in affiliate entrepreneurship, you do NOT have to pay for advertising. Paid advertising is going to get you faster results, but there are plenty of ways to get your name and product out there without having to pay.
I’ll leave that for another post. Maybe tomorrow?
Back to SCALING.
This is when it gets really exciting. I’m talking MAJOR excitement!
Once you have found your winning advertisement, you want to push funds toward that advertisement, so that it pays you more.
Let’s start back at the split-test. Go to yesterday’s blog post and YouTube video (Title: “Don’t Guess. Split-Test”) before you read further…
Go ahead… I’ll wait.
Okay, you back?
Cool.
You start the split-test by pushing one ad against the other with $10 paid toward each ad. After the ad runs, you figure out that the “funny picture” ad beats out the “headline” ad.
Then you push the “funny picture” ad out against the “Michael Scott meme” ad. Once again, the “funny picture” wins. You make more money, or gather more leads, with the funny picture than with the other two.
At this point, you’ve laid out $40, and you’ve found out which ad is going to provide you the best results.
Now it’s time to scale. Taking advantage of the fact that you KNOW you have a high performing ad, you push $100 in advertising money toward the “funny picture” ad.
And then, you start reaping the rewards! That’s called SCALING!
The idea here is that for every $1 spent, you want to pull more back. This could range from spending $1 and pulling back $1.20 (for a 20 cent profit PER SALE) to spending $1 and pulling back $5 or more (for a $4 profit PER SALE)!
Now we’re talking!
You can also do another split-test with the “funny picture” ad. Let’s say that the “funny picture” ad is bringing in 40% leads or 3% sales. Your goal is to bring in 80% leads and 6% sales.
Gotta split-test again…
So you go back to the $10 method. You push $10 to the funny picture ad, but you split-test the color of the font, or whether you should have a video in the ad, or whether you should require someone’s first name.
Russell Brunson from ClickFunnels has said that he’s given himself thousands of dollars PER DAY raises just by changing the font color on the headline! Can you imagine???
All of these things make a difference. You slowly creep up to 80% leads and 6% sales.
And once again, you start pushing money toward the ads that are performing best.
You’ll be tempted to take a profit from all of this. And rightly so.
HOWEVER, I would suggest there’s a better way…
ASIDE: Four Percent has an AWESOME program called the Wealth Building Blueprint for helping you manage your business money. My suggestion is that you USE THIS METHOD without taking a personal profit for at least the first year of your business.
The Wealth Building Blueprint IS ABSOLUTELY FREE!
END OF ASIDE…
If you run an ad on Facebook and it costs you $100, but you pull in $500, you’ve made a $400 profit. It’s tempting to take that $400 and buy something, or pay a bill.
But is that what you really want to do? If you do that, you aren’t SCALING. You’re making ends meet. You can read my opinions on making ends meet here. Or watch the video here… That’s short-term thinking. Side-hustle thinking. Poverty mindset thinking.
You’re a professional. It’s time to scale.
Now you’ve got $400. To get that $400, you spent $140 — $180 (depending on split-testing efforts). But we’ll call it $400 profit for ease of explanation…
If you earned $400 off of $100, then you can earn $1200 if you put that $400 back in! Then, you take that $1200 and pull back $3600.
If you spent that $400, you wouldn’t have gotten very far at all. $3600 is the start of something big.
And the best part is that you didn’t have to do any further work to make it happen. You did the work during the $140-$180 phase!
That’s the power of scaling!
Let’s get at it!
Thanks for reading! I appreciate you!
