How brands use the power of marketing to capitalise on big events and festivities like LGBTQ+ Pride. It’s coming into summer here in Brighton and with the sunshine comes rainbows! If you’ve heard one thing about sunny Brighton it’s most likely either: a.) We have dive bombing, food stealing seagulls…

So you think you’ve written a knockout piece of content? The only way you could’ve done that is by using our ultimate checklist for knockout blog writing and if you did that then you should of already done your keyword research.. So we’re going to take a stab in the…

Last week was #MentalHealthAwarenessWeek which got us thinking about why we should be more conscious in our marketing. Our decisions are affected by inbound marketing every day. Not sure what to watch tonight? ‘Oh, there’s a Kylie Jenner post, I’ll watch the Kardashians!’ Not sure if your six month old…

If you’re reading this article then I have a sneaky suspicion that: A.) You’re struggling to keep up with your social media posts and think it’s about time you got your sh*t together and created a content calendar. B.) Your current content calendar isn’t quite doing the job, but you’ve…

These changes are about to affect social influences, startups, multinationals and every other user who rely on likes to demonstrate post engagement. There has been mixed reactions to Facebook’s announcement of the latest changes for the selfie revolution platform, Instagram. If you have been anywhere but under a rock in…

Do you struggle when trying to come up with ideas for writing a blog post, or maybe you think you have the perfect recipe? Blog writing isn’t exactly rocket science, but there is a science to writing an amazing blog post people want to share and engage with. I put…

A straightforward and effective way to segment your audience for personalisation, is to simply ask the right questions. What is segmentation? It’s the first step in determining who your marketing efforts should target. Segmentation helps you understand which groups exist so you can later identify which groups to target and…

In this blog post we’re exploring why Hubspot is such a necessary tool for Recruitment agencies, to help you place more candidates, more frequently, to more clients. Want to know more? Things we’ll be covering. What’s a CRM Who are Hubspot? Why Hubspot? The Inbound Recruitment methodology Become a Better…