Matt Shonfeld Guest Lecture

The Photography business

Matt Shonfeld started working with business before working in Photography. He shoots worldwide for magazines. Previously he worked on a project where Doctors were being taught how to perform basic surgeries to help people avoid blindness in countries affected by poverty. He used to work in very dangerous situations to achieve incredible images until he got taken by a group of people whilst working.

Matt Shonfeld is currently the Executive Director of Institute. He started Institute with a partner who had experience running an agency. With Matt’s experience with business and his create eye Institute became a successful agency.

He works with a lot of editorial, fine art, shows and especially documentary. They also work closely with National Geographic. Matt Shonfeld had a lot of advice about how to succeed within the photographic industry. Because he has a business approach it helps him understand what will work and not. His attitude and advice towards photography and the industry was very optimistic and powerful.