Written by Susie Herrick and Elle Luna

We are at a juncture where we need women’s voices, women’s intelligence, women’s compassion, and women’s courage to help us navigate the difficult challenges that our species and our planet face. It is our deepest hope that these excerpts from our forthcoming book will guide you to the center of your Feminine Power, which has the potential to positively impact the world beyond our wildest imaginings.


Welcome to the official spot for all things related to #The100DayProject! Unsure what the project is all about? Well…


This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s about time they gave Must a shot

There are two paths in life: Should and Must. We arrive at this crossroads over and over again. And each time, we get to choose.

Over the past year I’ve chosen Must again and again. And it was petrifying. And at times it was dark. But I would never, ever, trade this past year for anything. This essay is my three biggest takeaways from the experience. It’s for anyone who is thinking of making the jump from Should to Must. Anyone looking to follow the energy deep within their chest but aren’t quite sure how.

Should is how others want…


Snippets of English and
unusual lighting and peculiar routing and
things on shelves that you assumed should be in refrigerators and
things in refrigerators that you didn’t know could be sold in a store—
like dog meat and
unpasteurized yogurt and
bottles without labels—
JASMINE scribbled in black ballpoint pen.
And you buy it. With the unrefrigerated eggs.
And that enchanting pink fruit that you hope is fruit.
And when you check out, your items are carefully wrapped
in thin brown paper and
given green plastic straps and
you get on your scooter
two bags on the left shoulder, two bags on the right
and you take off for the house
past the sleepy man and his tank of ruffa fish and
his handwritten sign: Fish Pedicure.


“Which way?” I asked my guide.

“Yes,” he said.


“I’ve been wanting to read that book,” he says
“It’s incredible,” I tell him.

I write his name on the receipt
He carries the pot of coffee loosely
I know that I’ll probably forget to send him the book later
But in this moment I believe I might
CLYDE. in blue ink. JUST KIDS.

Two biscuits from the kitchen
Ham and eggs to my right
Fried eggs with Cholula to the left
A bar counter of singles
Swiveling, forking hash browns
The kids behind us with Giants t-shirts
And “a chicken apple sausage for my man!” Clyde says.

I take…


elleluna.com

Meet one of the most talented, passionate guys I know. He’s fearless, he’s fabulous, and he’s five.

“Have you ever made a mistake while painting?” he asked.

“Yes. Always. Everything you see around you is a mistake.”

“Wow. Really? Mistakes are so beautiful! Let’s go paint a billion million mistakes!”


I’m in Kona, Hawaii. On The Big Island (Big? Yesterday I drove 45 minutes and reached the other side of The Big Island and it all seemed rather small to me).

I’ve got room 1127 for the week, and my screen door is wide open — broken, rather. But open onto a lush little tropical forest just up from the beach. I’m sitting on the patio, wearing a thin, waffle-y textured robe, and my swimsuit, swim cap and goggles are wet and dripping, slung over the tan lawn chair to my right.

Because I went for a sunrise swim this…


GigaOm’s Roadmap Conference opened yesterday with a clear message from Instagram co-founder Kevin Systrom — “some of the biggest services in the world started off with really simple problems.” The day’s themes were around focussing your product, going deep on user experience, empowering meaningful, high-quality content, and embracing design as a way of running your startup. It was an inspired roster of speakers and a promising outlook for the role of design in startups.

Focus Your Product + Go Deep on User Experience

Kickstarter’s Perry Chen talked to their team’s desire to stay small and focussed saying, “We want to do great things, but we want to stay small…

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