The Crossroads of Should and Must

This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s about time they gave Must a shot

elle luna
elle luna
Apr 8, 2014 · 16 min read

Section 01

Choosing Must creates the kind of work that puts ripples through the universe.

Section 02

Choosing Must often requires a leap of faith.




Section 03

Choosing Must is a daily practice,
a recurring choice.



Bring others in.

Photo by Michael O’Neal

Section 04

Those who choose must.

Thanks to First Round, Craig Mod, Kate Lee, and Om Malik.

elle luna

Written by

elle luna