The Crossroads of Should and Must

This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s about time they gave Must a shot

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Section 01

Choosing Must creates the kind of work that puts ripples through the universe.

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Section 02

Choosing Must often requires a leap of faith.

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01

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02

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03

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Section 03

Choosing Must is a daily practice,
a recurring choice.

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Solitude

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Focus.

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Bring others in.

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Photo by Michael O’Neal

Section 04

Those who choose must.

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