Despite all the pomp and circumstance in the marketing technology space, forms are still the gold standard when it comes to collecting customer information on your website. They’re versatile. You can use them for lead generation, customer feedback, market research, or simply to let your visitors contact you. They’re prototypical…

Customer health looks different for every company and customer. Do your successful users log in daily, use key product features, make repeat purchases or refer others? It’s difficult to define the makeup of healthy and at-risk customers without the ability to compare their behavior against others. Woopra’s newest addition…

Sync Intercom engagement data with Woopra to optimize marketing, sales and support efforts across all customer touchpoints Research firm McKinsey found, “56% of all customer interactions occur during a multi-event, multi-channel journey.” These journeys are, “30–40% more predictive of customer satisfaction and churn and organizations that analyze the customer journey win in customer experience and growth.” As businesses become more focused on optimizing the total customer experience…

“Customer experience is the last source of sustainable differentiation and the new competitive battleground.” — Tiffani Bova, Gartner Vice President and Distinguished Analyst. A statement that’s easy to agree with but varies in its application. After all, what does it mean to be customer-centric? What weapons can you bring to…

It’s Here! Enrich Woopra Customer Profiles with Clearbit Data for Next-Level Insight Clearbit is an industry-leading data enrichment tool, so it made perfect sense to partner up for our next AppConnect integration. Right now, Woopra automatically syncs any visitor data points you’re tracking and appends these events, in real-time, to the Woopra Customer Profile. This usually includes details such as name, location…

It’s that time again! We’re proud to release our most recent AppConnect integrations: Salesforce Pardot, a B2B marketing automation platform, and Microsoft Dynamics 365, a CRM solution for sales and customer success teams. Here at Woopra, we never stop thinking about how we can consolidate and centralize customer data across…

We’re proud to welcome Drift to our growing suite of Woopra AppConnect integration partners. Drift is a messaging application that makes it easy for marketing and sales teams to chat with website prospects, boost conversions and maintain customer happiness. With this integration, Woopra users can analyze essential Drift engagement data…

Plenty of analytics solutions offer some form of a Schema, a structure that brings together your data and organizes it for use. But, not all Schemas are cut from the same cloth! We built the Woopra Schema with several unique features that add another level of power, flexibility and customizability. …

At Woopra, we believe that data consolidation is one of the first steps to building better customer experiences. In light of this, we’re welcoming two new integrations this week to the growing list of Woopra partners in AppConnect: Bellgram and Delighted! Leverage Phone Call Data in Woopra with Bellgram How do phone calls impact revenue? How many customers…