Elina ZhelevaScorsese’s message about innovation for 2020You are reading the launchlabs Sofia New Year’s newsletter. Written with love for human-centred innovation.Dec 13, 2019Dec 13, 2019
Elina ZhelevaInnovation: Mission Impossible?Lately most of the articles that I read theorize how innovation methodologies and especially design thinking are either the absolute way to…Jul 2, 20182Jul 2, 20182
Elina ZhelevaHow to co-create with clients that don’t get co-creation?Co-creation is one of my favorite topics and something we strive to do with our clients. In the beginning of this year we started working…Jun 30, 20181Jun 30, 20181
Elina ZhelevaHow on-site facilitation trumps innovation training?In my previous blog posts I wrote about the ineffectiveness of innovation trainings and the importance of working on a real innovation…Feb 16, 2018Feb 16, 2018
Elina ZhelevaFrom Innovation Training to Innovation RunwayI’ve been designing and delivering design thinking-based innovation workshops and programs for the the last 5 years. The problem that I’ve…Nov 7, 2017Nov 7, 2017
Elina ZhelevaWhy Innovation Trainings are a Waste of Money?Part of my job is to design and deliver innovation trainings. You could say I help organizations’ most valuable asset — people — change. In…Sep 6, 2017Sep 6, 2017
Elina ZhelevainPrototyprLet’s bring design thinking back to design!The relationship between design and design thinking has never been an easy one. In a recent post I wrote at length about this love-hate…Jun 27, 20171Jun 27, 20171
Elina ZhelevaA Three Step Process To Start Measuring ROI of Design ThinkingAn analysis of available frameworksMar 7, 2017Mar 7, 2017
Elina ZhelevainPrototyprDesign and Design Thinking — a Love Hate RelationshipIf you are working in the field of design (thinking), chances are you are aware of the debate on what exactly is design thinking and what…Oct 6, 20165Oct 6, 20165
Elina ZhelevainThe Creator’s PathStop being creative!Yes you’re reading it right. Stop being creative. Creativity is bad for organisations. It generates too many ideas that rarely get…Mar 22, 2016Mar 22, 2016
