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With the launch of Medium Membership and the changes to the design/mobile apps in favor of publications it seems Medium is heavily favoring publications and is moving toward monetization via the publication model.

The way they counteract this is by giving individual writers sidebar highlights as a sort of “anyone can be important” measure.

No one has outright said this, I’m just reading the tea leaves and seeing individuals stats drop while publications seem to be doing better.

My only hedge against this is little notes like the one above. I will tag people who I would like to have read a piece and see what happens. Incidentally, the linked story has done much better and I think it’s because I explicitly seeded it in people’s feeds.

That feels smarmy and gross, but it’s also the only way I can think of to actually get eyeballs on the piece.

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