Email List Building Strategy From a Woman Who Used Her “Assets” to Build Her Audience

Photo by Charles Deluvio on Unsplash

Saturday, February 5, 2022
4:29 PM

I know of this particular female content creator in the gaming industry.

And in a podcast, she explained how she built her audience and overall online presence over the years.

She broke it down into two simple steps:

1. She used her “assets” to build an initial audience fast, because if you follow mainstream music, you’ve probably noticed that sex sells. That’s just the truth.

2. Little by little, she revealed her personality to her audience.

Now she can post whatever type of content she wants and her audience will enjoy it regardless. And the people who were initially hooked because of her “assets” don’t care whether or not she shows them off anymore.


Because they’re now hooked on her personality.

She knew exactly what she was doing, and it was smart of her to use that strategy too.

And I can already imagine some people, especially certain guys, arguing, “I don’t have the same ‘assets,’ it’s not fair!” To which I’d reply:


But also, you won’t be needing it when it comes to building an email list.

Yep, it’s the same concept.

Lure people into your email list with an irresistible offer. Free or paid. It’s completely up to you.

Then consistently send emails that are just filled with your personality.

Because in the end, people will join your email list only because they want to get their hands on your offer, but they’ll stay because they enjoy your personality.


P.S. Click here for more tips like this.




Email copywriter. “Good selling” author. Get a glimpse into my copywriting world at

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Ellisen Wang

Ellisen Wang

Email copywriter. “Good selling” author. Get a glimpse into my copywriting world at

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