Creating Superior Social Media Content

Ellowyn Marketing & Consulting
5 min readSep 4, 2022

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Social media is one of the best ways to build your brand and drive sales. It allows you to reach a huge audience and target specific demographics that was never possible before. But how do you create content that people want to share?

Creating social media content doesn’t have to be difficult but requires planning. Today we’re going to look at some of the best ways to create engaging content — from product videos and questions to live streaming!

The goal of social media is to drive people to your website, and to do that, you need content that’s relevant and engaging. By understanding the audience, you can create more effective posts. The following tips will help you create superior social media content:

  • Use videos, photos, and text. It’s important to use all three elements in your posts because each one engages a different part of the brain.
  • Make sure it’s engaging. You want people on social media sites to click through so they can learn more about what you do or buy whatever product or service you’re selling (or both). To inspire engagement among followers on any platform, make sure that whatever they’re reading has a clear message and tells them why they should care about it now rather than later off-site somewhere else entirely outside their awareness bubble — especially if there are other competing messages vying for their attention from within theirs too!
  • Ask questions & use hashtags/emojis/humor/call-to-action buttons on popular platforms like Twitter & Instagram, where these features exist within app functionality already built into those networks.
A woman wakes up and check her cell phone in bed

Every morning, we wake up to the world of social media. It’s the first thing we check when we roll out of bed and our last companion when we go to sleep. The possibilities for compelling content are endless between Facebook and Instagram, Twitter and Snapchat, and Pinterest and LinkedIn.

You’ve heard it before social media is the new way to reach your customers and potential customers. But how do you ensure that your company gets the most out of its social media strategy?

By creating exceptional content every single day.

How can you create content that gets shared? And which platforms should you be using? Let’s look at some of the best ways to make your content go viral.

If you want your social media content to go viral, it’s important to create something people want to share with their friends.

This can be challenging, but there are some simple steps you can take.

The first step is to make sure your content is relevant to your audience and helps them solve a problem they have or provides valuable information.

It’s also important to make sure that the content itself is interesting enough for people to share and how it’s presented — for example, using an image vs. video vs. gif, etc.

Content is king. It’s the first step in building trust and the key to converting visitors into customers. It can be used to build a community, keep your customers coming back for more, and even help you build brand awareness.

So if you’re ready to take your content strategy up a notch (or three), let Ellowyn show you how it’s done!

Create Engaging Content

Try to use video and humor in your posts to help your audience engage with your brand and content. Video is a great way to showcase the personality of your brand, and it’s also a great way for you to interact with users. Humor can help create an emotional connection between you and customers — and who doesn’t love a good laugh? You should also ask questions in your posts, or even better: create polls! Polls are an excellent way to get people talking about something they’re interested in while also providing valuable insight into what kind of content they want from you in the future. Another option is creating contests. Contests are another fun way for users to interact and share their experiences with one another — and maybe win something as well! For example, if someone likes one of my Instagram posts, I’ll often send them over a funny meme that relates back to what we were talking about (this makes them feel special).

Finally, don’t forget about memes! Memes have become extremely popular on social media platforms like Reddit, where users can comment on each other’s posts; however, there aren’t many platforms dedicated solely to memes, so this would be new territory for most businesses who haven’t already dipped their toes into meme creation before now.

Man sitting on couch in front of camera recording himself

What type of content engages consumers the most? That’s right — video! After all, 90% of users say that product videos are helpful in the purchasing decision process. It doesn’t have to be high-budget or overly creative; just showing off your product might be enough to get people talking. People love sharing funny or interesting videos. A short video is a great way to keep people watching past 5 seconds.

Video is the most engaging type of content on social media, so use it to your advantage. If you have an exciting new product or service, show it off! If you want to engage with consumers more personally, try hosting videos featuring your employees or customers.

If you’re feeling a little more adventurous, try something like this:

  • Take a video tour through your office space (this could also be used for recruitment purposes)
  • Share some behind-the-scenes footage from an event — it doesn’t have to be fancy: just set up a tripod and shoot some B-roll while everyone’s busy getting things ready!

Another great way to engage your audience is by asking questions on your posts. This can lead to conversations and encourage comments and shares (and likes!)

For example, you might ask:

  • What’s your favorite social media platform?
  • How do you use it most often? And why?
Group of office workers celebrating success

This article was written by the marketing professionals at Ellowyn Marketing & Consulting Inc. For more information on how we can help your business succeed, visit us at https://www.ellowyn.ca

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Ellowyn Marketing & Consulting
Ellowyn Marketing & Consulting

Written by Ellowyn Marketing & Consulting

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Ellowyn Marketing & Consulting Inc. is a Vancouver, BC based company helping small and medium sized business increase reach, sales, and brand engagement.

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