What are SEO and SEM?

You have started a new company or are entering the digital age with your brand. Marketers, Facebook ads, and media companies are bombarding you with offers to manage your SEO or offer SEM campaigns, and you have no idea what the letters even stand for. Don't worry; you are not alone!

Your digital space is a 24/7 sales department working to deliver your company's messages and products to the devices of potential customers. Please don't ignore this critical department and treat it like you would any other department. Invest time and energy into this sales tool, and you will see the ROI you've been looking for.

Photo by Merakist on Unsplash

Let's start with breaking down the acronym: Search Engine Optimization (SEO) or Search Engine Management (SEM). There are differences, and you will want to learn more about each.

SEO: This is the organic process of increasing your brand's visibility in search engines like Google and Bing. This method takes more time but is cost-effective if your brand does not have a large marketing budget.

SEM: This is the paid process of increasing your brand's visibility in search engines like Google and Bing. This method will be the best avenue to take if you want an increased reach and product sales almost immediately.

What does this mean? It is up to you to tell search engines why you are the best. We all want to be number one on Google, but it takes some work to get there!

Online research accounts for a significant part of the pre-contemplative purchase decision-making process.

Now that you understand the difference between SEO and SEM, let's look at how you can organically (SEO) increase your visibility and deliver the right content to your customers.

For instance, Google uses a system called PageRank that was patented in 1998 and became the algorithm Google uses to determine how important your site is and where your website should be placed on the search results page. In the beginning, marketers and designers had access to information that impacted your ranking, but this opened up a world of link buying and manipulation of the system. Google removed this structure and has since kept its algorithms a secret. There are still methods to increase your PageRank organically that you can begin to employ today. Here are some tips on improving your SEO and reaping the rewards of e-commerce!

1. Keep your website up-to-date!
   Let Google and other search engines know you are busy solving customer problems. If your website is static, it will rank lower. Blog posts and updated service menus help Google see that your webpage is relevant and provides answers.
2. Ensure your anchor text has the correct descriptions!
   Anchor text tells search engines what that page is regarding. This information is indexed and used to direct searchers to the information they are looking for.
3. Deliver immediate solutions!
   Make sure the customer does not have to follow several links to get the information they are searching for. Keep an eye on your analytics to see where users spend the most time on your site.
4. Work with a professional!
   Now that you have a basic understanding of SEO's methods, history, and importance, look for a marketing professional that can guide you on how to become first page famous on search engines.

Engage your marketing team to learn more about SEO and SEM

This article was written by the marketing professionals at Ellowyn Marketing & Consulting Inc. For more information on how we can help your business succeed visit us at https://www.ellowyn.ca