Bank Jago “Last Wish” UI/UX Case Study

Elma Ike Meidifta
5 min readOct 12, 2022

--

⚠️Disclimer: This project is part of the program of the Ministry of Communication and Information (KOMINFO) Indonesia PROA Batch 3 and from Skilvul Challanges.

Introduction: Bank Jago

In today’s digital age, “digital finance” apps are really helpful for managing your finances and saving for the future. Bank Jago offers digital financial services that are prioritized for users’ daily needs, and allow them to collaborate with family and friends.

I heard about this Apps from my best friend who manages his finances with his closest friends. The challenge is attractive to me because it matches the wishes of young people to manage their finances easily and without having to do too much work 🙋

We get more challenges from Bank Jago to making new features ‘Life Insurance’ based on “Will Digital” and making it flexible for adding or editing documents anytime. I think this idea is very challenging for me! 🎉

This challenge wouldn’t have happened without my team. Therefore, I try to find the problem that Haris, Juli Anggraini, Laung, and Marufhandika helped to solve this challenge with their great ideas and helped me as UI/UX Designer.

My Teammate with different background from UIX-3 — Team 6
My Teammate UIX-3 from Team 6 with different background

Our Responbilities

We do research and problem-solving to make it easier for users to use this feature including:

  1. Provide the “Jago Last Wish” registration feature
  2. Registering “Life Insurance”
  3. Provide attractive advertisements

🔧Tools: Figma, FigmaJam, Miro, and Spreadsheet

💡Design Process

In this phase, we create a solution design, brainstorm, and explain in detail in solving the problem for users to be implemented into “Last Wish” feature.

🔎Emphasize & Define

Emphasize the stage where analyzing the views and needs of the target user using data or interviews with users. After getting data from the user, we can define some problems in these one pieces of information and analyze them with the team.

Some of our problems are divided into pain points and ‘how-might we’ to be implemented into the Last Wish feature and identify the problems.

Paint Points Phase
Paint Points

To identify the problem and take the next step after knowing the user’s problem, we conduct the how-might-we stage.

How-Might We

⛅️Ideate

After determining the empathize stage, the next step is brainstorming solution in the Prioritization Idea stage. At this stage we determine the features that have been voting by 1 team to be prioritized into the feature.

Prioritization Idea

💨Userflow & Wireframe

Userflow

Userflow stage to sketch for the journey of using the “Last Wish” feature with details in the form of flow and diagrams.

Userflow

Wireframe

The next stage is to create a wireframe or design in the form of a low-fidelity design that provides an overview of the design and can be improvised.

wireframe

🔮UI Design & Prototyping

After staging the wireframe, the next stage of design is in the form of High-Fidelity by adding color-shaped components and can be accessed by the user.

User Interface — Registration Insurance

Flow Pendaftaran Asuransi

User Interface — Registration “Last Wish”

Flow Pendaftaran Last Wish

Prototyping

Prototyping

✏️Testing & Results

Currently, the user can access the design and give their opinion about how to operate the “Last Wish” application. We use 2 methods including:

  1. Depth-Interview — a method which the user is interviewed regarding his usage of an application
  2. Single Ease Questions — a method commonly used in UX Metric with a scale of 1–7 points to access applications

At this phase, I got respondents from Malang students aged 23 years, majoring in Software Engineer with having health insurance and doing the In-Depth Interview stage for testing my prototype.

Single Ease Question (SEQ)

Based on the results of the user interview, I concluded that several things can pass the SEQ (Single Ease Question) at the insurance registration stage, as well as the addition of last wish. Users are interested in promotional offers that offer benefits, especially in quick insurance payouts when needed.

During the interview, the user offered some interesting ideas and suggestions for the future of UI / UX, namely a colorblind friendly interface. Because some people have problems with their vision. In addition, users suggest adding access pins to reduce account abuse.

🍉That is all the work my team performed. I am very happy to be given the chance to participate in this challenge. This is the first time I’ve been given the chance to make a UI / UX Case Study. I apologize if there is a lot missing from this challenge. Thank You! ✨

LinkedIn: https://www.linkedin.com/in/elmaikem/

BeHance: https://www.behance.net/elmaikemeidifta

--

--