Elsa Ho – Medium

Elsa Ho
in
Design @ DoorDash

How do UX researchers partner with Strategy & Operations at DoorDash?

In a previous article, 3 unique things about being a researcher at DoorDash, I mentioned that working with Strategy & Operations (S&O) is…

6 min readAug 24, 2021

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How do UX researchers partner with Strategy & Operations at DoorDash?

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Elsa Ho
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UX Collective

Mind the gap — important UX research skills that are absent from bootcamps

I have been a mentor at a UX bootcamp since early 2018. While it has been fabulous to see students acquire hard skills, such as…

5 min readMar 9, 2021

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An image of a person looking at a map

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Elsa Ho
in
Design @ DoorDash

3 unique things about being a user researcher at DoorDash

I joined DoorDash during the Covid-19 pandemic. Despite not having worked with any of my colleagues in person, the journey has been both…

5 min readJan 22, 2021

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3 unique things about being a user researcher at DoorDash

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Elsa Ho
in
UX Collective

How to be more strategic?

Reimagining UX strategy and the role of researchers.

8 min readApr 18, 2020

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How to be more strategic?

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Elsa Ho
in
UX Collective

5 things UX Researchers can do differently: a reflection after Uber’s layoffs

Opinions expressed are solely my own and do not express the views or opinions of my current and past employers

7 min readFeb 3, 2020

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5 things UX Researchers can do differently: a reflection after Uber’s layoffs

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Elsa Ho
in
Uber Design

Discovering the unexpected as a researcher at Uber

I came to Uber looking for a fast-moving environment, and the experience did not let me down. On the first week, I ran a usability test…

6 min readJul 16, 2019

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Discovering the unexpected as a researcher at Uber

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Elsa Ho

What I learned being an Uber driver (while also a researcher at Uber)

I joined Uber as a User Researcher in August 2018. Within my first few days at Uber, I drove my car to Uber’s Greenlight Hub*, had it…

9 min readMar 15, 2019

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What I learned being an Uber driver (while also a researcher at Uber)

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Elsa Ho
in
Mixed Methods

Cross-cultural User Research: Gaining Local Perspectives

How can we create a lens to see things through locals' eyes quickly, even before the research starts?

7 min readJul 17, 2018

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Cross-cultural User Research: Gaining Local Perspectives

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Elsa Ho
in
User Interviews

Stop just looking at your Net Promoter Score! A better way to utilize NPS

NPS is tricky. In my business consulting days, we loved and highly promoted NPS. Our clients, who were usually C-suites, tended to buy in…

5 min readJun 16, 2018

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Stop just looking at your Net Promoter Score! A better way to utilize NPS

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Elsa Ho

In-house UX team versus consultancy — What are the differences and which one should I work for?

In-house UX team versus consultancy — What are the differences and which one should I work for? You can roughly divide user experience…

6 min readMar 27, 2016

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In-house UX team versus consultancy — What are the differences and which one should I work for?

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Elsa Ho

Elsa Ho

Staff Researcher@DoorDash. Ex-Facebook, Uber, Microsoft, and strategy consulting. San Francisco based. Worked in Tokyo, Singapore, Seattle, Taipei, Shanghai.

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