Elsa Ho – Medium

Elsa Ho

Published in
Design @ DoorDash

How do UX researchers partner with Strategy & Operations at DoorDash?

In a previous article, 3 unique things about being a researcher at DoorDash, I mentioned that working with Strategy & Operations (S&O) is…

Aug 24, 2021

How do UX researchers partner with Strategy & Operations at DoorDash?

Aug 24, 2021

Published in
UX Collective

Mind the gap — important UX research skills that are absent from bootcamps

I have been a mentor at a UX bootcamp since early 2018. While it has been fabulous to see students acquire hard skills, such as…

Mar 9, 2021

An image of a person looking at a map

Mar 9, 2021

Published in
Design @ DoorDash

3 unique things about being a user researcher at DoorDash

I joined DoorDash during the Covid-19 pandemic. Despite not having worked with any of my colleagues in person, the journey has been both…

Jan 22, 2021

3 unique things about being a user researcher at DoorDash

Jan 22, 2021

Published in
UX Collective

How to be more strategic?

Reimagining UX strategy and the role of researchers.

Apr 18, 2020

How to be more strategic?

Apr 18, 2020

Published in
UX Collective

5 things UX Researchers can do differently: a reflection after Uber’s layoffs

Opinions expressed are solely my own and do not express the views or opinions of my current and past employers

Feb 3, 2020

5 things UX Researchers can do differently: a reflection after Uber’s layoffs

Feb 3, 2020

Published in
Uber Design

Discovering the unexpected as a researcher at Uber

I came to Uber looking for a fast-moving environment, and the experience did not let me down. On the first week, I ran a usability test…

Jul 16, 2019

Discovering the unexpected as a researcher at Uber

Jul 16, 2019

What I learned being an Uber driver (while also a researcher at Uber)

I joined Uber as a User Researcher in August 2018. Within my first few days at Uber, I drove my car to Uber’s Greenlight Hub*, had it…

Mar 15, 2019

What I learned being an Uber driver (while also a researcher at Uber)

Mar 15, 2019

Published in
Mixed Methods

Cross-cultural User Research: Gaining Local Perspectives

How can we create a lens to see things through locals' eyes quickly, even before the research starts?

Jul 17, 2018

Cross-cultural User Research: Gaining Local Perspectives

Jul 17, 2018

Published in
User Interviews

Stop just looking at your Net Promoter Score! A better way to utilize NPS

NPS is tricky. In my business consulting days, we loved and highly promoted NPS. Our clients, who were usually C-suites, tended to buy in…

Jun 16, 2018

Stop just looking at your Net Promoter Score! A better way to utilize NPS

Jun 16, 2018

In-house UX team versus consultancy — What are the differences and which one should I work for?

In-house UX team versus consultancy — What are the differences and which one should I work for? You can roughly divide user experience…

Mar 27, 2016

In-house UX team versus consultancy — What are the differences and which one should I work for?

Mar 27, 2016

Elsa Ho

Elsa Ho

Staff Researcher@DoorDash. Ex-Facebook, Uber, Microsoft, and strategy consulting. San Francisco based. Worked in Tokyo, Singapore, Seattle, Taipei, Shanghai.

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