Global online ad spend continues to rise significantly.
At the beginning of the year, most analytics considered that online ad spend will rise 4%. However, currently, the number has been updated that it reached 4.7%. According to the specific forecast, it means that this kind of ads will reach $329bn by 2021.
Ad spend, specifically in location-based marketing, is set to grow to $24.4 billion
There is another opportunity that appears for digital marketers. So-called location-based marketing that gives lots of advantages to target the specific locations on ad campaigns. Location-based marketing is estimated to reach $24.4 billion in this year.
Nearly half (43%) of advertisers plan to increase spending on influencer marketing.
Influencers are the newest option for marketers to increase interactions and boost their products and services. Therefore, influencer marketing gained a significant reputation around the world. At least 43% of advertisers plan to increase their budget to spend to influencers. Nevertheless, there is a particular problem about it that lastest stats demonstrate that the engagements of Instagram influencers decreases. Keep mind all the possibility and try to shape your campaigns using the data.
The average revenue per Snapchat user is on the rise
Generally, the average reached the highest level of its history. The 190 million active users contribute to the ranking of this platform, which takes the attention of marketers.
Social referral traffic has become a major driver for retail ecommerce sites (and continues to rise)
Social referral to retail sites has grown by 110% over the past two years. It is a remarkable achievement by social platforms. Facebook is a more famous one that drives most traffics. Instagram and Pinterest however the most natural and suitable platforms for your promotions. Snapchat and Twitter are other actors of this field that their numbers less than others.
TikTok’s worldwide in-app sales surged 500% in May from a year earlier
Recent stats show that TikTok could reach higher than expected because of the people’s attention to the platform. The app increased its popularity and reached $9 million in-app sales in May. It seems that the platform would become a more important tool for marketers to drive their video ads.
Author: Elshan Aslanov