Thank you for the eloquent post.

I’m curious to hear more about how people think the distribution through the popular chat apps will happen? How did it happen with Wechat?

The expansion interface is already flooded with gif apps and it’s currently even less efficient than an app store.

Prominent partnerships like Uber and CNN will definitely be highlighted, but the crux will be how niche apps can enter the conversation.

The “Take it to Messenger” button in the Facebook platform is a good start, as it already takes away the app download friction.

Excited to see where it goes from there.