Beware of scams and phishing. Easy money and spectacular growth will attract bad boys. Be absolutely sure the site or forums or accounts you use are the real ones. They may lure you to send Coins to the wrong address and screw you big time with fake promises of early access. The best way to avoid this: triple check everything and use your common sense. Today TEZOS had to close their slack channel because of phishin attempts and Twitter is full of fake TEZOS accounts
I have no doubt ICOs will mature and morph. Maybe we ll even see companies buying built for helping setting up ICOS (The same ways some help build Kickstarter campaigns). Maybe some standards will eventually emerged. But i have no doubt the process is here to stay. I think we ll see an acceleration of those over time and that it may become one day the standard way to kick off a digital business.