My Google Sprint experience
I guess if you are here and reading this article, you are familiar with Google Sprint.
“The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behaviour science, design thinking, and more — packaged into a battle-tested process that any team can use” cit.
More info about Google Sprint

The guide is structure like this:

During my course at Ironhack in Barcelona, I’ve been working within a team of 5 people (classmates) for BloomBox company, using the Sprint Design Technique.
BloomBox is an online flower shop aiming to offer their customers a unique and fun experience when purchasing customizable bouquets and flower arrangements.
Based on this, as a long-term goal, Bloom Box wishes to offer their customers…
“…a shopping experience that is as fresh and fun as the flower-boxes.”
So we start to work as a team with Survey and Interviews, following by Usability Test and then we made our Assumptions:
The main pain-points we found were
· No confidence in what they’re buying.
· No confidence in freshness.
· Not customization in buying.
· Lack of realness.
So We turned the assumptions into questions to start thinking about design opportunities:
Where can I see the product? How can I be sure the product is fresh?
How can I be sure the process is fun?
And we mapped the steps that move our chosen actors –new customers and current customers– to the final goal.

HMW (How Might We) Questions
The followed steps were: Brainstorming, Sort and Vote. Looking back at our work and at the Bloombox business, it was clear that the area we wished to address was the ‘Customization’ step.

The funniest part at this point was come out with some ideas that will enhance the business and make it “fresh and funny”.
So we took lots of notes, we come out with many ideas and we use the Crazy8 to filter them out.
The Crazy8 was fun and but difficult, I felt not entirely free to express my creativity in such short time but well…this is the game and we play by the rules ;)

We vote through the Heat Map technique the best idea and we start a Storyboard to develop it.

The GV Design Sprint recommends to prototype the final solution as high-fidelity as possible, but we decided to do the prototype without using technology as a creativity experiment for us and to try to go more wild.
And that was one of the best moments of all week process. We create a fake webpage with paper, cardboard, pictures and etc..Once the “webpage” was ready we pass to the final part of the Google Sprint: Testing



Finally we start testing the product on three external usuers

Thanks to the testing, we collect some structural feedback and most important we understood the weak points of our project.
Obviously at this point we should have had used the feedback to go back to the prototyping part and fix it and then test again, and so on until we and users were totally satisfy with the final product.
But this never happened because the following week, the program at school changed with a different topic. We used BloomBox as an example to work on but the real company has never seen our projects.
At the end I can say my experience was good, Google Sprint allow you to work on something, under pressure in order to take out best of your work.
What I learnt was to use the short time you have in the most efficient way; which means: avoid wasting time, especially on ideas that do not convince you immediately, think fast, work faster and trust your team.
