Take the opportunity to frequently re-emphasise why everyone is here for: you’re all here to win. This is the message every leader needs to get into the head of their team. Are we winning? If yes, are we doing everything to keep winning? If not, how will we get back to winning?
What’s interesting about these spikes is that they tend to have a higher landing point than the corresponding launching point, implying that the new feature has converted more monthly users to daily users, thus increasing the overall engagement of the product. That’s a successful product launch!