Elise WestThe Startup KillerMost people think that User Experience is just finding the best solution for your end users. It’s not. UX is about defining the problem…Jan 10, 2017Jan 10, 2017
Elise WestThe Magic of a UX Design PhaseGiving some time to your discovery phase will ensure you reach your goal of a released product on time and in budget. Understanding your…Nov 2, 2016Nov 2, 2016
Elise WestinDigital Product StrategyFirst Impressions Matter: Keep Your UsersWhen a user first opens your website or your mobile app they have subconsciously given you just minutes, maybe even only seconds, to sway…Oct 3, 2016Oct 3, 2016
Elise WestinDigital Product StrategyProduct Management: Have you got the right tools for the job?Having great tools to help your team be as productive as possible doesn’t have to be costly and the difference it can make to your…Sep 12, 2016Sep 12, 2016
Elise WestinDigital Product StrategyHOW DO YOU REALLY MAKE AN MVPEVERYONE LOVES THE IDEA OF AN MVP, BUT IN REALITY THE FEATURE SET TENDS TO GROW AND GROW. HOW CAN YOU KEEP TO A REAL MVP?Sep 6, 2016Sep 6, 2016
Elise WestinDigital Product StrategyHow to Prototype to Build A Better ProductBefore we get into how to prototype effectively, I think it’s worth spending a moment reminding ourselves why prototyping is time very well…Jul 25, 2016Jul 25, 2016
Elise WestinDigital Product StrategyPractical Steps to Prioritize Your Users’ NeedsFinding the Right Delight BalanceJul 19, 2016Jul 19, 2016
Elise WestinDigital Product StrategyEasy Steps to be User-CentricKnowing your user, their values and their behaviours is no small feat. I recently held a mini workshop on the subject for a group of…Jul 11, 2016Jul 11, 2016
Elise WestinDigital Product StrategyCan You Outsource and Still Build a Great Product?I have saved a few clients and friends from rather sticky situations after outsourcing their development. Is this because all outsourced…Jul 7, 2016Jul 7, 2016