Why brand marketing may be the key to building a strong subscriber base.

An old photograph of a man standing next to the side of a shed, on which is painted the words: “Bill Carter Mug Baker”
An old photograph of a man standing next to the side of a shed, on which is painted the words: “Bill Carter Mug Baker”

One does not simply watch the film version of Hamilton.

If you’d like to watch Hamilton, you have two options and one of them is illegal. So, one option.

You have to purchase a subscription to Disney+.

This means that along with access to Hamilton, you now have access (whether you like it or not) to every Disney, Pixar, Marvel, and Star Wars movie ever made. Plus the old and new versions of the Parent Trap, the old and new versions of Flubber, and The Cat from Outer Space.


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You’re a company on a mission. What’s more, you have a vision — and a gleaming set of nouns that reflect your organizational values. It took an incredible amount of time and effort to find and articulate your mission, vision, and values (alternatively, you might have a “purpose” statement). You searched your soul, brainstormed with team-members, wrote and rewrote each statement, solicited feedback, and rewrote it all again.

And now that you finally have your mission, vision, and values, the question is: what do you do with them? How do you share them with people? …


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There are few things I fear more than rejection. In the past, my method for dealing with the dreaded “no” resembled my method for dealing with spiders: if I saw one coming, I ran.

Why? Because rejection hurts. It makes us blush, fidget, and fantasize about sinking beneath the floor (where there are undoubtedly spiders). It makes us feel small and worthless. And avoiding it isn’t all that hard. You can not ask for things that might result in rejection. You can apologize profusely before asking for anything. …

Elyse Kamibayashi

Brand Strategist at Viget || Hufflepuff, but apt to become nasty if interrupted while reading

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