Subscription of clothes — The latest game changer in fashion!

Elyt Club
Elyt Club
Jul 25, 2017 · 2 min read

Once the dawn of fashion, people got addicted to it than any druggies. Clothes and the wide range of diversities found within make people want to stay up to date when it comes to style and “what’s in” that season. From in-store shopping, the world moved onto e-commerce platforms as it was deemed more versatile and easier, considering you can sit within the comfort of your home to order.

Now a new page has turned for fashion as it steps out of in-store shopping and e-commerce platforms and onto a subscription based portal for business. People aren’t new to this whole subscription business; companies like Wine-of-the-month-club, Spotify, Birchbox etc are prolific in their respective business sections. Spotify shares music for a nominal fee collected on a monthly basis whereas Birchbox delivers free samples of makeup and other beauty products. The clothing industry is taking on to it like never before.

The consumers get to decide and design their products or at least have the nearest thing to their imagination be delivered. Questionnaires that you have submitted along with your preferences recorded when you make selections from the base style options. An algorithm works out a mathematical calculation to your input combined with a top notch back-end effort gives you a fresh set of clothes every month. Interestingly, these are exceptionally accurate to the customer’s imagination and expectation. You can update your views on what or how you want your next month’s set of clothes whenever you feel free to so.

The latest monthly subscription model keeps you updated with the trend. While the e-commerce platform lets you buy and pick the products from the comfort of your home. The subscription model goes the extra mile ensuring you get the clothes that suit you and are also with the current trend. All the effort that goes in from the buyer’s end is to answer a few very simple questions at the beginning of the subscription set up. The speed at which technology runs is unfathomable but every industry will change, adapt and revolutionise itself for a better business and satisfaction. The time for the fashion industry is now!

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