And this, for me, points to the elephant in the room. Content is still king. And generating it comes at a cost. Creating content at scale to feed the hungry VR beast is going to be one of the biggest, most expensive and time-swallowing challenges to realising the vision described in this piece. Yes! I want a dinosaur museum in VR — and I want 50 fully realised dinosaurs in it, not just forlorn and token example in a big empty room.