Em KuntzeinsmartoctoMeet the Trumpet — a response to the Australian Supreme Court ruling on publishing responsibilityAustralia has just ruled that publishers are responsible for ALL comments on their social pages — is your newsroom ready?Oct 12, 2021Oct 12, 2021
Em KuntzeinsmartoctoWriting ‘Keep Me On Trend’ articles — a quick guideKeep Me On Trend is all about social media. So how do you commission content for this user need?Jul 21, 2021Jul 21, 2021
Em KuntzeinsmartoctoIntroducing the user needs model to your newsroomLoyalty and high engagement. Two things every newsroom craves. We can measure it, for sure, but how can we commission for it better?Jul 8, 2021Jul 8, 2021
Em KuntzeinsmartoctoUser needs in the newsroomIn journalism the audience is key, so how can publishers organise themselves around what they actually need (and want) better?Jul 2, 2021Jul 2, 2021
Em KuntzeinsmartoctoWhat this fishy tale teaches us about actionability and the need to create follow-up storiesAre you listening to your readers? Here’s a great real-world example of why follow up stories are so important to publishersJun 16, 2021Jun 16, 2021
Em KuntzeinsmartoctoOpinions are fine, but if we’re talking change, show me your battle scarsIt’s easy to have an opinion. Anyone can have an idea.Apr 28, 2021Apr 28, 2021
Em KuntzeinsmartoctoWhat do you stand for?Your brand DNA underpins everything you do. Is it apparent in your messaging?Apr 20, 2021Apr 20, 2021
Em KuntzeinsmartoctoListening: the secret weapon freely available to everyoneEars are great. They’re attached to our heads and they don’t need a special USB cable or a passcode. So why aren’t newsrooms listening…Apr 20, 2021Apr 20, 2021
Em KuntzeinsmartoctoTime to look out of the windowThere’s a hell of a lot of information out there. Your readers don’t need more. They need better.Apr 19, 2021Apr 19, 2021
Em KuntzeinsmartoctoA brief thought on brevityFeynman knew this: if you really understand something, you don’t need pages and pages to explain it.Apr 14, 2021Apr 14, 2021
