Business and Consumer Email Appending Process

Email Appending
Aug 8, 2017 · 3 min read

Time and again email has proven to be one of the high delivery-driven marketing systems. In the digital world, wherein time cannot is compromised, cost-effective mediums of marketing are required. Email is a marketing channel that supports real-time message delivery, and this, in turn, reduces per campaign cost. But since the life expectancy of email data is very low, about 28% of b2b email addresses become outdated within a year.

Here comes the role of email appending. An email address can make a brand grow or dip. A custom-built email append process helps a marketer to get an accurate email address that fortifies multi-channel marketing. If you are in favor of business growth through old client re-engagement, then you must know the rule book of b2b and b2c email appending.

Want to stimulate your email marketing returns? Get email appending to improve your campaign deliverability.

What major reasons can be the pre-requisites for email appending?

  • Suppose you have only client mailing address or phone number and want their email address
  • The email addresses in your data list are either incomplete, incorrect or outdated
  • You want non-generic email addresses with specific company or individual domain names
  • Your competitors are trying to lure your pre-existing customers

Why only opted-in emails?
Suppose your friend liked someone at a cafe and found the girl’s phone number from a source. He sends her good morning text messages along with long poems. What is that girl expected to do going through those messages? She will freak out with the idea that someone creepy is stalking her.

Now, in business, we cannot sound or look creepy. We need to be upfront with our business ideas, service and product offers. So, it is important that we take permission of our old clients on whether they would like opt-in for our emails.

What is the best step-wise email append process?

  • Send over your data file, with client contact information like phone numbers and postal addresses, to your data append provider
  • Your email append vendors will match the contacts provided by you with the ones in their master database, give you 100% Can-Spam compliant email data
  • Your database will be scrubbed off erroneous fields and updated with fresh email addresses
  • Then welcome emails will be sent with opt-in requests
  • The opt-outs will be removed
  • A decent appended email match rate will be provided
  • You get a complete and active contact database

What will your database need to have for email append solutions?

  • Client full name
  • Company name
  • Phone number
  • Physical Address, along with city, state and Zip code

What to remember when investing in an e-mail append service?

  • Make sure you do not give away your in-house database to your data append service provider.
  • File more than two years old should not be sent
  • Before sending the file, do a quality test on them to ensure you are sending them the right information

What are the advantages of email address appending?

Being a jack of all trades and master of none will not fetch you the desired results. So, when sending emails, using inaccurate email addresses will not get you high CTORs or leads. New emails through e-mail append will render:

  • Opted-in email addresses which have been verified
  • Get email data-driven security
  • A higher subscription rate meaning higher hit rate
  • Get cost effective resources for real-time marketing
  • Improve possibilities chances of resale to already known clients and consumers

Not all marketers can get their teams to bring about a differentiated marketing message, but you can if you get targeted contact details of your customers. At Span Global Services, we offer b2b and b2c email appending services to those who are dealing day-in and day-out with clients from different industry sectors, across hierarchies. With verified email list getting your message across, tap other channels of marketing for reaching your valued clients.

Request e-append consultation if you regard this service as you ready-to-yield solution. Give us a ring at 1(877) 837–4884 or Email Us: info@spanglobalservices.com

Email Appending

Written by

Add Missing Email Addresses to your marketing database https://www.spanglobalservices.com/email-appending

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade