For an email marketer, every new year brings with it new hopes, opportunities and strategies to improve your email marketing game. Coming up with good email marketing strategies needs either a new insight or some inspiration. One good way to gain a better insight about the email marketing industry is to make oneself acquainted with some vital statistics that have been currently observed. EmailMonks have compiled a list of such important email marketing statistics and facts.
Fact #1: In 2017, 50% of world’s population had access to email.
In 2017, the global email users were amounted to 3.7 billion compared to world population (i.e. 7.6 billion). By 2021, email users are anticipated to grow to 4.1 billion.
Fact #2: An average email user receives an average of 73 emails daily.
As per a research by Radicati Group, in 2017 269 billion emails were sent and received per day. In the next 4 years, it is expected to grow at an average annual rate of 4.4%, reaching 319.6 billion by 2021.
Fact #3: Email still has a median ROI of 122%
This means there are brands who received $1.22 for every $1 spent on email marketing. This is 4x higher than other marketing formats such as social media, direct mail and paid search as per DMA and Demand Metric.
In fact, that brings us to our next fact which is:
Fact #4: 89% marketers said that email was their primary channel for lead generation.
As per Mailigen, email is a primary channel for lead generation and their observation is backed by the affirmation of 89% email marketers.
Fact #5: Text-based emails are up for comeback
With more brands adopting HTML emails, open rates have lowered by 23%. This indirectly means that while people prefer to receive HTML and image-based emails, plain-text emails receive higher open rates than HTML emails. (Source: Hubspot)
Did these email marketing facts pique your interest to know more? We have compiled many more such Email Marketing Statistics to Guide your Email Strategy in 2018.
Stay Blessed :)