Email Logo Designing & It’s Fascinating Effect

According to studies, our brain processes images 60,000 times faster than words. Now that’s super fascinating. Images have the power to influence and change how one perceives a brand, and your brand logos are a part of this visual impact.

EmailMonks logo for the St. Patrick’s Day Campaign

‘Logo’ is the face of your brand and altering your logo a little on special occasions can be pretty cool. Having bright colors can also impact your subscribers as it has been noted that such logos capture attention and at the same time are remembered.

Logo designing in emails is rare. Not many brands are bold enough to experiment with their logos. Some fear hurting their brand identity and brand image among their subscribers but the Monks came across some bold ones, who don’t shy away from experimenting..

Here’s an example from the brand — JOY that we have also covered in one of our blogs.

· This is an email sent out by JOY on Black Friday. Their logo has a happy bird in place of the letter ‘O’.

· The email is designed specifically for the Black Friday campaign, offering discounts.

· The color and design of the logo has been changed for the occasion but it’s not hampering the branding.

If you like what you see and want to know more, you can check out the rest of the brand logo examples right HERE!

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