Email Marketing Myths — Burst the Bubble!
Emails generate about 40 times more customers than social media, and hence almost every business is betting its money on email marketing for generating more sales and revenue. But the interesting part is that not all of them are able to generate the right ROI.

The reason behind this is there are innumerable myths related to email marketing floating around among marketers and businesses. And these very myths affect the ROI of business organizations who believe in them. Listed below are 10 Email Marketing Myths Which Are Pushing ROI Down:
Myth 1: The more the number of subscribers, the better!
Fact: A small active list brings in higher ROI than a huge list of disengaged or inactive subscribers.
Myth 2: Open rates are everything.
Fact: The ultimate conversion rate is what matters the most!
Myth 3: Send the email only on the “best” day or time.
Fact: The best day and time to send emails vary from industry to industry and also depend on the target audience.
Myth 4: Sending the same email twice is counter-productive.
Fact: 10% to 40% more opens per mail are registered by simply resending them.
Myth 5: It is bad if people unsubscribe.
Fact: It is actually very beneficial for you both in terms of money and time if people uninterested in your brand decide to unsubscribe.
Myth 6: Removing inactive users from your list is a must.
Fact: Give them a little nudge to wake them up from their ‘slumber’ by sending them short re-engagement emails and offering special incentives.
Myth 7: Keep the emails short.
Fact: The effectiveness of an email campaign does not depend on the length of the email; it depends on many other factors such as the phrasing, the format, the pattern, the design, etc.
Myth 8: Keep the subject lines short as well.
Fact: Emails with 61–70 words long subject lines have the highest read rate!
Myth 9: Automated emails are impersonal.
Fact: Even if the emails are automated, the subscribers will definitely reply or initiate the action you expect of them if you add a personal touch in the form of individual salutations, specific product suggestions, etc.
Myth 10: Sending too many emails will lead to more unsubscribes.
Fact: It all depends on the type of campaign the emails are part of.
Final Word
In the world of email marketing, only you yourself are the best judge of what works and what doesn’t. You should prepare your email marketing strategy on the basis of your target audience, your brand persona, your past email marketing results, and the message of the email itself.
If you have any queries, feel free to check our blog on the same topic.
