How to Entice Your Subscribers with Typography in Emails
According to the Oxford Pocket Dictionary of Current English used by Google, the term “typography” means “the style and appearance of printed matter”. And in the email marketing world, typography holds great prominence. From being a not-so-important element in emails, typography has evolved into one of the most vital entities of email design.

The Email Statistics Report, 2017–2021 by The Radicati Group Inc. states that by the end of the year 2020, the number of email users worldwide will cross the 3 Billion figure. With such humongous growth, competition between the email marketing players is bound to rise. In such a scenario, holding the attention of your email recipients will be a challenge as well as an opportunity. This is where typography comes into the picture as its intelligent usage in emails can help you immensely.
Here’s an infographic that helps you take a look at the history of typography in email, custom font support by email clients, and other such facts & figures you would surely love to know:
History of Typography in Emails
· 1971–1990: When emails were still only a medium for inter-departmental communications, Unicode ASCII was the only font used to display information on screen.
· Late 1990s: The plain text emails were replaced by HTML emails. This brought in options for changing font, font color, font size, background color, and for inserting images in emails to make them visually attractive.
· 2014: CSS coding was integrated into HTML. This made the email more interactive and brought in the option of using custom fonts hosted at a remote location using @import and @font-face.

Email Clients which support Custom Fonts
· AOL mail
· Native Android Email client
· Apple mail
· iOS mail
· Outlook 2000
· Outlook.com App
· Safari Browser
Does that raise your curiosity? You will love to dig deeper into the present day nitty-gritties of typography in emails then. Wanna know the secrets of how brands harnessed the power of typography in emails. Download Lookbook Now!

