Labor Day Email Campaigns- What to do and How

EmailMonks
Aug 28, 2017 · 2 min read

Labor Day is approaching, and marketers are all set to embark on a journey to boost their sales through various marketing campaigns.

For email marketers, Labor Day is one of the greatest times to send out emails intimating subscribers about all the new offers and discounts they have in line for them. This season is a win-win for both the sides.

Since everyone’s inbox is going to be flooded with promotional emails and marketing messages, what can you do to make your emails stand out? Here are 3 things to be kept in mind:

Subject line: Tweak your subject line, making it Labor Day specific. It should give a clear idea about what your campaign is to your subscribers. Subject lines with 20% off or 30% off on major items — always grab attention.

When to send: Sending an intimation about your holiday offers a little earlier than the holiday is always a good idea. It prepares them to plan out, whether it’s about shopping or a vacation.

How many to send: If sending out one email isn’t good enough for your campaign — you can opt for a series of around 3 emails, but not more than that. Just enough to keep reminding them of offers and not annoying them.

Check out this email from Illustria that we have picked from the emails for Labor Day that we absolutely loved:

What we loved

The transition GIF from two people in working clothes to vacation clothes — more than enough to suggest the intention. No announcements, just a holiday vibe to set the mood. Social buttons are quite prominent.

What could have been better? Including a CTA to shop or directing the subscriber towards their site.

Wish to check out more inspiring emails? Here are some Awe-inspiring Labor Day Email Inspirations to Flatter Your Subscribers. And yes, there are PSDs too that you can download for FREE!

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