The Importance of Hero Image in Emails

Hero image in emails — the first visual that your subscribers come across, gives them a glimpse of what your email is about. It helps to grab the subscribers’ attention and direct them towards a desired call to action.

A hero image is usually a medley of image and some text. According to your need, it can either be static or dynamic. With the advent of animation in emails, brands have started experimenting with GIFs, videos, and cinemagraphs too in their hero image.

The only thing you should keep in mind is that your hero image should not take too long to load, especially on mobile devices. It can be a great turn-off for subscriber.

How can a hero image help?

· Hero image can give your emails a great visual appeal.

· A good hero image can instantly connect with your subscribers and build credibility for your brand.

· It helps to create a positive first impression that can drive business growth.

· You can present the value proposition of your business through a hero image.

· It persuades the subscriber to go through the entire email and entices them to click through the CTA.

· Choosing an impressive hero image can make your email marketing strategy more effective by driving more conversions.

Have a look at the beautiful hero image used in this email by Framebridge.

If you wish to learn more about hero images in emails, check out this EmailMonks Blog.